God Moments (22): Yes, Publishers Do Blow It

Publishing has always been rife with rumors of publishers misjudging the potential of a book. For years Publishers Weekly would run an article on “sure-fire bestsellers” that were busts. Sometimes it is editors in the acquisitions department simply misjudging a book’s appeal—and sometimes it is marketing leaders applying what I call conventional wisdom to a book proposal.


Article: Dream Killers

By Tez Brooks

“What makes you think people want to read your poems?” Michael stared at me like the Pope.

My mouth dropped. I couldn’t decide if I was hurt or ticked off. Michael held a position of spiritual authority over me. He raised his eyebrows, demanding an answer.

“I thought my poetry might help someone.”

From Good to Grace

News: Letting Go of the Goodness Gospel

When Christine Hoover’s first book, The Church Planting Wife, was released by Moody Publishing, editors at two other large publishers took notice. Suddenly she was an author in demand because of her skill as a writer on an important topic. But when she developed a proposal for what she wanted to write in her second book, her publisher and one other publisher decided it was not for them. That left Baker Books in the running—and they issued a contract for it.